Kiran Khalap juggles three passions (writing, spirituality and rock-climbing) and one career. His writing got noted when he won the Indo - UK Asian Age Short- Story Writing competition in 1995. His first novel Halfway Up the Mountain  was published in India and UK. His  second novel Two Pronouns and a Verb  will be published in December 2011. Kiran spent four years as a  teacher in a school inspired by  J Krishnamurti, the 20th  century philosopher, and was witness to conversations between Krishnamurti and other great thinkers. Kiran  started his career as a copywriter in lintas (now Lowe} and  ended up as the first-ever CEO and Chief Creative Officer  of Clarion Advertising. He co-founded Chlorophyll, India's  first end-to-end brand consultancy. The Govemment of India handpicked Kiran as Chairman of the branding committee to create the world's biggest brand, Aadhaar, the Unique Identity for each of India's 1.2 billion people. Kiran spoke at the first TED Conference in India on how ideas can be destructive.